SCENE Loyalty Program: Part II

My last post about the SCENE program talked the kind of awards that could be redeemed and attempted to put a dollar value on each prize to see which one was worth the most for the least amount for points. I also talked about the how we could earn points. Today let's go over the other options to accumulate points so that we can collect points quicker. You'll be able to see free movies in no time.

Along with earning points with the SCENE card on purchases such as movie tickets and concession snacks, Cineplex teamed up with Scotia Bank to offer both a SCENE debit and credit card. When I was younger, I learned the idea that credit cards were pure evil. Everything from television shows and adults gave me lessons on how the little piece of plastic would ultimately leave people drowning in debt. However, now I see that credit cards are a great tool (if properly used of course) and getting one with perks is a nice bonus to having the liquidity that a credit card offers.

SCENE Loyalty Program: Part I

A few posts ago, I talked a little bit about Cineplex (disclaimer: I hold a long position in the company). I also mentioned their loyalty program, SCENE. Today I would like to talk about the program from a consumer's perspective. 

The SCENE program allows moviegoers to collect points to redeem for not only movie tickets, but anything ranging from gift cards to music downloads. There are multiple ways to get points. 100 points are awarded when a movie is seen, up to 150 points are earned when a concession combo is purchased, and also obtained via DVD, Blu-ray and digital movie downloads.

Now that you amassed a large amount of points, what can you spend them on? Along with the free movies (at the cost of 1000 points), there are popcorn and movie snacks (starting at 1000 points),  DVD, Blu-ray and digital downloads (starting at 1500 points), free music (starting at 2000 points) and Bon Appétit e-Gift Cards (which come in 3 denominations; $25, $50, and $100 and costs 3125 points, 6250 points and 12500 points respectively). The Bon Appétit e-Gift Cards can be used at Swiss Chalet, Montana’s, Kelsey’s, Harvey’s and Milestones Grill + Bar, which is a nice variety.